Who am I?

Hi, I'm Matt.

Day to day, I’m a graphic designer.

But for me the creativity is 24/7.

I don’t really switch off. If I’m not designing for a client, I’m writing music. If I’m not writing music, I’m building stories. If I’m not building stories, I’m editing, producing, planning, or starting another idea that refuses to sit
quietly in my head.

Creating isn’t something I do it’s just how I’m wired.

Over the years I’ve worked with global brands, major
retailers, and international artists. I’ve played hundreds of live shows, built worlds on the page, launched a
clothing brand during a pandemic, started podcasts from PlayStation chats, created comedy characters
that turned into books, and somehow kept starting new things along the way.

When I list it all out, it sounds made up.

But it isn’t.

At the heart of everything I do is the same intention:
I want people to feel something. Whether it’s through design, music, or words, I’m drawn to nostalgia,
immersion, and moments that linger long after they’re experienced.

I’m also a dad to three incredible children, and they shape more of my creativity than anything else. They remind me that
imagination matters. That stories matter.
That art matters.

I don’t fit neatly into one box and I don’t want to.

I just make things.

 

 

© Matt Underdown. All rights reserved. 2026

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