We grow older — the art shouldn’t.
I began designing at 14, simply as a way to create artwork for my band. What started as necessity quickly became
my passion and obsession and eventually my career.
Since then, I’ve worked with globally recognised brands and licensed properties including Disney, Warner Bros., Aldi, Sainsbury’s, and The Natural History Museum, as well as well-known musicians and labels such as Jamie Lawson and Fearless Records.
Alongside that, I’ve created everything from wedding stationery and apparel to flyers, full branding systems,
and web design.
If it needs creating, I’ve probably done it.
I live for the moment someone sees a finished piece that, until then, only existed in their imagination.
Jamie Lawson
For the 10-year anniversary of Jamie Lawson’s self-titled album,
I was responsible for redesigning the original album artwork and
creating the full anniversary merchandise range.
This project was a personal milestone for me, I’d been a huge fan of Jamie’s music for years, so getting the opportunity to work on a
release that meant so much to both him and his listeners
(including me) was genuinely surreal.
The updated artwork was developed to honour the original design while giving it a refreshed identity that felt celebratory and timeless. It was then rolled out across promotional material for the
anniversary campaign, including marketing displayed alongside artists such as Ed Sheeran.
The merchandise collection ranged from handwritten lyric sheets, coasters, CDs and vinyl, to T-shirts and tote bag all designed as one cohesive range that felt nostalgic, meaningful, and worthy of the anniversary.
To promote the release I also put together tour posters for the UK and European legs of the tour.
Shaped Through Fate
Shaped Through Fate was built from my love of T-shirt design and the culture around it.
Growing up, I was always drawn to the shirts bands wore, the artwork on the front, the hidden meanings, and the artists behind them. Those designs weren’t just clothing — they were identity, nostalgia, and storytelling you could wear.
That inspiration pushed me to create something of my own.
Shaped Through Fate became my way of turning ideas into real, tangible pieces visuals designed to stand out without being swamped in branding. Every design was built to feel intentional, wearable, and personal.
From the very first concept to the final delivery, I handled everything myself. Branding, artwork, printing, stock handling, and shipping, every step was part of the process.
It wasn’t just about making clothes, it was about building a brand from the ground up and bringing it to life completely on my own terms.
Thicc Gaming
Thicc Gaming is a personal project created with my friend Sam a return to the games we grew up playing and the nostalgia that shaped us.
Beyond the content itself, I was responsible for the full visual identity of the channel. I developed the branding, artwork, and overall aesthetic direction,
creating a look that felt bold, playful, and instantly recognisable.
As part of the creative process, I utilised AI-generated assets to enhance the
visual world of the project, integrating them thoughtfully into the branding and
design. The result was a cohesive identity that blends modern tools with
intentional design thinking.
While personal in nature, the project reflects my ability to build a brand from scratch from concept to visual execution and adapt new technology in a way that strengthens the creative outcome.
Want more?
Over the years I’ve built a body of work that spans far beyond what’s shown here. This is just a snapshot.
If you’d like to dive deeper, A wider selection of client and commercial work is available in my downloadable look book.